CASE STUDIES
PSA Insurance & Financial Services
PSA Insurance and Financial Services is the one of the largest independent firms in Maryland providing insurance, employee benefits, retirement plan and wealth management services.
Project
In the fall of 2009, the financial downturn seemed at its worst. Everyone in business was down, people were losing jobs, and companies seemed much more focused on cutting costs than finding growth. Chip Lewis, CEO of PSA had had enough. He came up with an idea – if Maryland businesses spent their money locally and supported each other – everyone would recover more quickly. He called his idea, “Bring it Home” and hired Abel Communications to spread the word.
Approach
We worked with Chip to write a column about his idea, called “Bring it Home” that he shared on the PSA site. We also reached out to the Baltimore Business Journal with Chip’s idea as the launching point for an article about how regional companies were battling the recession. Further, we developed other unique angles for other local publications to cover the topic, including a focus on Chip’s family bison business.
Results
Chip was featured in a front-page story in the Baltimore Business Journal and also had a cover story in Baltimore SmartCEO, which gave him the platform to tell his message. PSA’s mission was also covered in the Daily Record, Baltimore Examiner and IFA News.
