CASE STUDIES
PQ Media
Company
PQ Media is the leading provider of global media econometrics and pioneer of 21st century custom alternative media research. PQ Media maintains the most comprehensive proprietary database of alternative and traditional media research, and is the first research firm to size, structure and define the alternative media market.
Scope of Work
PQ Media relies on Abel Communications to generate national media attention for its syndicated reports, including the Global Branded Entertainment Marketing Forecast, Social Media Sponsorship Forecast, Global Digital Out of Home Media Forecast, and the Word of Mouth Marketing Forecast.
Approach
PQ Media has developed a strong brand in the advertising and marketing industry as a trusted provider of alternative media research. As such, our approach has been to schedule briefings with key trade and mainstream reporters prior to wire distribution of PQ Media’s syndicated reports. By doing so, we have strengthened relationship with key media, while landing attention-grabbing exclusives.
Results
Since Abel Communications began supporting PQ Media in 2009, coverage of the firm’s reports have appeared in dozens and dozens of top-tier media outlets including The New York Times, The Wall Street Journal, Advertising Age, AdWeek, MediaPost, Variety, The Hollywood Reporter, and many more.
