CASE STUDIES
Force 3
Company
Force 3 provides unified communications, data center, and IT security technologies and services for the Federal government and commercial enterprises.
Project
Force 3 was looking to expand its presence in trade and technology media by emphasizing its employees’ expertise in the hottest technology trends effecting business and government. They also wanted help publicizing their charity and sponsorship events, which vary from baseball games to golf tournaments to mentoring local students.
Approach
We got to know Force 3’s experts and tied their experience in unified communications, data center and IT security to breaking news stories around telecommuting, cyberwarfare and virtualization. Since Force 3 works mostly with the Federal government, we also pitched stories around new pieces of legislation and hot topics in the federal space.
Results
Within the first few months working with Force 3, we delivered hits in Federal Computer Week, Government Computer News, Network World and Washington Business Journal. We also secured a bylined article in the top IT security trade publication, SD Times.
