CARCHEX

Company

CARCHEX provides Extended Vehicle Protection (commonly referred to as Extended Auto Warranties) and pre-purchase Vehicle Inspections. CARCHEX specializes in creating customized coverage plans allowing consumers whose factory warranties have expired to get the highest level of protection for their vehicles at the most competitive prices – only from reputable providers.

Project

CARCHEX recently signed deals with two new spokespeople, Pat Goss of tv’s Motorweek and Dale Earnhardt, Jr., NASCAR’s most popular driver. CARCHEX was looking to break into social media and wanted to use Pat and Dale Jr. as an integral part of their social media presence.

Approach

We worked with CARCHEX to develop a social media strategy that not only provided quality information about the company but also gave consumers a place to interact on car-related topics. We started by creating a CARCHEX Wikipedia page, which is updated regularly. Next, we developed a Facebook page and encouraged Dale Jr. fans to join to learn more about one of his sponsors. We have been populating the fan page with video car care tips from Pat Goss, customer stories and exclusive NASCAR news. We also launched a CARCHEX blog and customer testimonial video program, while running a media relations campaign to share Pat Goss’ extensive car knowledge with target audiences.

Results

Within 3 months of launching the CARCHEX Facebook page, we had 10,000 fans and an average of over 300 fan interactions per week. The Facebook page brought in new leads for CARCHEX and has helped the company disseminate their core messages. We also got Pat Goss featured in the Los Angeles Times, Baltimore Sun, AARP Magazine and various radio stations across the country.


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