How We Take Your Message to the Masses
The cornerstone of most many PR programs, Media Relations is all about the ability to interact effectively with the press to communicate your story and generate ongoing coverage and awareness.
Everything starts with research and messaging. Before anyone on the Abel team makes the first phone call or sends the first email on your behalf, we will understand your unique story and – equally importantly – understand the motivation and needs of the reporters and editors we contact.
Only through education and mutual respect can we succeed with the media on your behalf. Once we understand your business and key messages, we will create and act upon a media relations strategy with tangible goals and benefits.
Partners in the Process
Along the way, we will make sure you understand how the media operates and how to make the most of any interview opportunity. We will also push you to help us help you. What that means is that it’s often not enough to have people on your team who are simply competent; or products that you sell that are simply functional. If the goal is media attention and awareness, we may seek to create special events or help you define a new category in your industry in order to provide a rallying point for the press.
Tracking, Reporting, and Improving
We are competitive around here, so we like to keep score. That’s why anytime you work with Abel, you will know receive a regular Status Update that shows where and when you’ve been in the news. We will set goals together for media relations – and any other activities – and communicate progress with you in a clear and transparent manner. It’s the only way we know how to do business.